Let’s Drink a Toast to Citizen Media!
Just a brief post to mark an historic milestone. But before I get onto that, some news of a forthcoming attraction.
I am writing a substantive post on yesterday’s States debate on taxing food and energy costs.
Regular’s readers of this blog will not be surprised in the least to learn the Jersey oligarchy has decided to persist in placing sales tax on basic foodstuffs and domestic energy costs.
At a time in human history when energy and food costs are increasing at a colossal and unprecedented rate.
At a time when they themselves admit that the tax-take from the Jersey rich is falling dramatically.
Yep – don’t ever think I’m too harsh on these clowns; they really are an inchoate, roiling herd of the ethically dead, the intellectually atrophied and the chronically deluded.
So look out for my substantive post on the subject.
In the meantime – I thought I’d mark the passing of an historic moment.
The Jersey Evening Post – more commonly known as The Rag down here – the island’s only “newspaper” – and deranged and incorrigible mouthpiece and cheer-leader for Jersey’s increasingly frail, demented oligarchy – claims a readership of 55,000.
I say “claims” – because I doubt very – very – much whether the production of the readership and circulation figures claimed could be, even faintly, regarded as methodologically convincing.
Instead – The Jersey Evening Post’s claim of a readership of 55,000 looks about as reliable as most other things The Rag produce – which is to say – not very.
The Rag is clearly a failing journal – being left behind by the tide of history. But as long as it is produced – it has to suck in money from advertisers.
Hence the certainly fictitious and overblown claims for its readership. Given the comically excessive advertising rates it charges – it just wouldn’t want the average business proprietor out there to know that – in truth – only a tiny fraction of the claimed audience will ever actually see their very expensive advert – let alone read it.
I recently conducted an informal, mini survey amongst people I know under the age of 40. It was about 20 people I spoke to.
More than half said they never brought The Rag. Of that number, about 60% said they’d quickly glance through it if someone else had a copy lying around.
About 12 of the 20 people surveyed said they never even bothered to read The Rag at all – even if it was freely available. Fascinatingly, of all those who did read The Rag, I asked how long they spent reading it.
The average was 4 minutes – and that’s being generous.
So, fortunately for Jersey’s future, The Rag’s days are numbered.
But sometime last night my unique site users exceeded that 55,000 figure which the JEP claims. OK – I know there are methodological factors which have to be taken into account with such site use counters. For example, if a person visits my blog from two different computers – that will count as two unique site users, even though it’s one reader.
But by the same token, I know many households in which they have only one, family computer, which is used by many members of the same household to visit my blog. So swings and roundabouts.
But whatever technical counting issues exist – I’d still wager with confidence that my figure of in excess of 55,000 users – is a good deal more accurate than that of The Rag.
And hey! It doesn’t cost me a penny to produce! Unlike The Rag which must be losing money hand-over-fist.
You know – now I come to think of it – you can place advertisement sections on a blog. Maybe I should start doing that?
I could offer Jersey businesses some very competitive advertising rates, I’m sure. 😉
And they’d probably get read by a load more people that those which appear in The Rag.
What do think? Any business proprietors out there who might be interested?
Look – I’m stony broke fer Christ sake. It’s got to be better then the customary methods used by politicians in – err – “supplementing” one’s income. :d)
But in all seriousness – thanks to most of my readers. We’ve created a powerful campaigning voice – one which frightens our stagnant establishment. (I say “most” of my readers, as I know some of the bad guys – like the Jersey establishment oligarchs – read it as well, and I wouldn’t want them running away with the idea I was thanking them.)
We’re even developing a new lexicon. I think the wonderful phrase supplied by a reader – “oli-dollies” – is definitely here to stay. So apt, so perfect a phrase.
Why don’t we see what other new words and phrases we can come up with – to verbally arm us for these troubled times?